Many products and services have reached the mature phases of their life cycles and have effectively become
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Question:
Many products and services have reached the mature phases of their life cycles and have effectively become commodities. Using appropriate examples, critically examine the options that are available to firms to manage this situation.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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