Many restaurants such as Chili's encourage diners to complete a quick evaluation of their dining experience and identify how well the restaurant met their needs. Chili's is concerned with the facet of marketing that seeks to $\_\_\_\_\_\_\_.$

maintain profitability

hire the best employees

satisfy customers

gain a loyal following of customers

Assessment question

Consumer packaged goods companies thrive in the marketplace in part by creating new products that meet the needs of its target markets. Hormel Foods has introduced several new ready$-$to$-$eat, quick meal, or snack options designed to be eaten on$-$the$-$go$.$ In addition, these products satisfy hunger cravings, taste good, and help meet daily requirements for protein servings. Hormel Foods is most likely pursuing a $\_\_\_\_\_\_\_$ orientation as a marketing management philosophy.

societal marketing

sales

market

production

Assessment question

Beverage companies such as Pepsi and Coca$-$Cola have recently come under scrutiny for the amount of sugar in their products and how this contributes to the high numbers of people in the United States who are obese. As a response to this negative attention, and because of Coca$-$Cola's desire to promote good nutrition and well$-$being, the company has changed its packaging and now offers smaller bottles and cans. In addition, Coca$-$Cola is committed to zero$-$waste initiatives and is using plant$-$based products and recyclable materials in its packaging. Which marketing management philosophy best applies to Coca$-$Cola?

Production

Societal marketing

Marketing

Sales

Assessment question

Many businesses today offer loyalty programs to customers, because gaining customers for life is a goal that enables firms to be more profitable. The Marriott hotel chain's loyalty programs are popular since customers can accumulate points that can be redeemed for upgrades or free room stays. Marriott also encourages members to complete their profiles by indicating the size of bed they prefer $($double or king$),$ type of pillow $($foam or feather$),$ handicap accessible needs, or other preferences. The profile information enables each hotel to utilize this information and provide the right type of room amenities for each guest. The loyalty program is an example of $\_\_\_\_\_\_\_.$

empowerment

customer relationship management

customer partnership

teamwork

Assessment question

Serge is a landscape architect who manages a team of $12$ employees who work primarily on commercial landscaping projects. Serge is also responsible for purchasing equipment and landscaping materials, and he recently bought a new Bobcat skid steer machine. He prefers Bobcats even though they are more expensive, because the company provides a variety of add$-$on products that extend the usefulness of the skid steer, a great warranty, and a competitive price. Thus, Serge purchases the Bobcat due to its $\_\_\_\_\_\_\_.$

brand equity

customer value

low price

sales orientation

Assessment question

There are many reasons why someone could benefit from studying marketing. Which one of the following statements relates to the activities of marketing and how marketing enables businesses to contribute to the objectives of growth, profitability, and survival?

Marketing offers outstanding career opportunities.

Marketing is important to business.

Marketing can be used in everyday life.

Marketing plays an important role in society.

Assessment question

Marketing activities enable consumers to become aware of products or services, and they hopefully provide the information necessary for each buyer to identify the one brand or model that will be most appropriate for them to purchase. Such marketing activities include promotion, advertising, and public relations, as well as supply chain activities to ensure products are available at retail outlets convenient to customers. Which of the following reasons to study marketing captures the various marketing activities described?

Marketing plays an important role in society.

Marketing is important to business.

Marketing offers outstanding career opportunities.

Marketing can be used in everyday life.

Assessment question

If a product has a high price tag, this decreases a customer's level of expectation for high performance from the product or service purchased.

True

False

Assessment question

A market consists of people or organizations with needs or wants and with the ability and the willingness to buy.

True

False

Assessment question

Which statement is true of market segmentation?

It helps marketers design marketing mixes that match the characteristics of one or more segments.

It allows marketers to use an undifferentiated targeting strategy.

It allows marketers to adopt a single marketing mix across all market segments.

It helps marketers focus on satisfying customer needs.