Many retailers such as Target include several private$-$label brands in their assortments.

One of the benefits of this strategy is tha

the company that owns these brands will likely provide significant incentives to retailers

these brands will increase the width of the retailer's assortment

since these brands are only sold to VIP customers, they create an exlusive store image

these brands can increase customer loyalty to the retailer

the manufacturing companies who makes these products are responsible for all the marketing of these brands