Question: Map the approach for managing customer dynamics to the example: Approach: Lifecycle Approach ( 1 ) Dynamic Customer Segmentation ( 2 ) Customer Lifetime Value
Map the approach for managing customer dynamics to the example:
Approach:
Lifecycle Approach
Dynamic Customer Segmentation
Customer Lifetime Value
Example:
Croc's uses customer data to determine whether an individual customer is price sensitive or not and then custamizes promotions eg no discount, off, off accordingly.
McDonald's offerings and promotions are targeted toward the average child or the average adult.
Chase Bank promotes different offerings and implements different promotions based on how long the customer has been with the bank eg new customers, established customers for over years
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
