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Market Growth Strategies: The Better Bean

Bethany

Yes, the SWOT analysis will be a great starting point.

What example shows that The Better Bean is achieving a high level of customer satisfaction?

Materials on the right have been updated $$

$98\mathrm{.}9\%$ of the online customer reviews have stated that they feel very welcomed by the staff.

The coffee is rated as one of the highest quality products within the coffee industry.

Customers see the branding frequently because of the physical location of the shop.

SWOT

Quarterly SWOT Analysis

Strengths

Products are high$-$quality.

Great customer reviews about customer service.

Customers' income range for the area is fairly high.

Strong social media marketing.

Location produces plenty of foot traffic during the day

from the employees of the business center.

Opportunities

Offering other products like some of our competitors do$.$

Grow our team.

Exprind to another location.

Create an app for ease of ordering.

Weaknesses

Competition is more established and well known.

Limited staff during peak business hours can lead to longer wait times.

Since we are located in front of a business center, the weekends are slower.

Threats

The fluctuating price of ingredients.

Strong competition from other nearby cafes.

Not enough employees to allow expansion.

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