MAR 200 - Pricing Exercise Part2 Customer Considerations - Elasticity of Demand - The price we calculated in the previous problem, along with the Break Even volume, has been filled in below. - If I raise the price of the tote, I assume that the demand will fall; if 1 lower the price of the tote, I assume the demand will rise. - I would like to know if I will still make a prot at the higher or lower prices, because I know that my variable costs will change depending on the volume. - Calculate the remaining rows and columns in the chart below to see what my total costs and prots will be at each price point. (1) Price Demand or Sales Needed to or Sales at (2) Unit (3) Expected Unit Demand (4) Total Revenue (1) X (3) Break Given Even Price $81 $71 $61 145 $51 $41 Note: Assumes fixed costs of $4,500 and constant unit variable costs of $30