Question: March 17: The Marvel Way Read / View: Read: The Marvel Way: Restoring a Blue Ocean case (Course Pack). Deliverables: Answer the following questions (please

March 17: The Marvel Way

Read / View:

  • Read: The Marvel Way: Restoring a Blue Ocean case (Course Pack).

Deliverables:

  • Answer the following questions (please type to turn in):
    1. Identify what Marvel under Perlmutter and Cuneo created, raised, eliminated, and reduced to increase willingness to pay and lower costs.
    2. Draw the strategy canvas comparing Marvel (around 2004) to typical Hollywood studios.
    3. Perelman focused on value extraction while Perlmutter focused on value creation. Discuss your thoughts on these two different approaches incorporating concepts that we have used in class previously including each owners worldview/approach to management (FBL, TBL, SET); use of core and distinctive competencies.

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