Question: Marcus needs to write the positioning statement for Company X . One of Marcus's colleagues advises him that the positioning statement needs to be clearly

Marcus needs to write the positioning statement for Company X

.

One of Marcus's colleagues advises him that the positioning statement needs to be clearly understood by the company's employees, shareholders, and customers

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but NOT by the general public since this group will not be interacting with the company. Marcus's colleague has offered good advice.

True

False

Marcus needs to write the positioning statement

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