Question: Margin Potential = Maximum Price - Minimum Unit Costs Price Use the information table below to find the maximum price that customers deem acceptable. You

Margin Potential = Maximum Price - Minimum Unit Costs
Price
Use the information table below to find the maximum price that customers deem acceptable. You can find this in the Customer Buying Criteria for each segment.
Minimum Material Cost
Calculate the minimum Material Cost per segment using the following equation and table below:
Minimum Material Cost Lowest Acceptable MTBF *0.30
Margin Potential = Maximum Price - Minimum Unit Costs Price Use

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