Mariam is working as sales clerk in a Retailing Business Shop owned by a Limited Company registered in Bahrain. Part of the contract explains that Mariam should meet specific target sales so that her tenure would continue or be renewed every end of each contract. The manager of the retailing company is very strict in terms of policy, employee discipline and attitudes. Mariam has the worry that she might not be able to cope up with the expectations from her. She is afraid she might lose her job when fail to satisfy her manager’s standards. Help Mariam improve in her duties and functions.

1. Briefly discuss the concept of sales promotions.
2. Is it necessary to give out coupons or premiums to customer? Explain.
3. If you were Mariam in the case, how are you going to convince the manager to renew your contract? Defend your points.
4. If you were Mariam, which form of promotion would you suggest to the manager to utilize as sales promotion, Consumer Promotion or Trade Promotion? Defend your options.
5. Media planner formulates a media program stating where and when to place ads. Discuss Buying Behaviors.
6. Advertising and promotion companies have tools to achieve their purposes. They plan, and they analyze. Discuss media strategy.

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Briefly discuss the concept of sales promotions Sales promotions are marketing activities that are used to stimulate interest in a product or service Common concepts of sales promotions include discou... View the full answer