Marilyn offers three main services (which can be booked on her website

 

1. Consultations 2. Wedding Rehearsals 3. Wedding Ceremonies

 

Couples often contact Marilyn for her services after they get engaged. Marilyn often finds that she receives referrals from past clients, and this has been a huge driver for her business's growth.   Marilyn wants the main driver of this growth to be through social media marketing. She would like to use Instagram as a marketing awareness tool to attract more potential clients to their Instagram page, building a credible online relationship that may lead to a client activation on their website. However, the issue is that competition is fierce, and she requires your help to research and then make recommendations (in part 2 of this project) on the tactics she should use to achieve their goal.  One of her main concerns is that there are many competitors in the industry, and she wants to stay ahead of the curve. Marilyn has aggressive business objectives she wants to reach in 2022, and believes the following items will help her to meet those objectives: 

 

- Grow her Instagram to 1,000 engaged followers from her target market (in Ontario) - Increase her engagement rate by 10% by improving her content marketing strategy - Gain more visibility on search - Research competition to gain a line of sight into innovative digital tactics that she could incorporate

 

Question : Probable Outcomes of Research 
(Hypothesis):  Following this  Instagram - Specific tactics will be recommended for Instagram to build content, build a following, drive engagement, beat out the competitors, build online credibility which in the end will help the team to help convert community members to customers.   Google / Website - figuring out ways to improve, drive visibility, and credibility.  Industry Analysis - Stats to support upcoming industry trends that should be considered for marketing efforts. 

Probable outcomes list what you expect to be produced at the end of the project. This can include but is not limited to: a target number of responses you expect to receive, descriptions of how the data should be presented and the extent to which the data will be used to inform future decisions. In long term projects such as panels or communities, this may include a target for the amount of decisions that research is expected to inform and/or a pipeline for new ideas in exploratory studies. ?

 

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MY PHILOSOPHY I believe your ceremony should be a real, authentic celebration, not something simply tolerated I believe that your ceremony should reflect your passions and style, not mine or your parents I believe that your ceremony should focus on your love and relationship as best friends. I believe your ceremony should be a celebration of your relationship, not a promotion of religion. I believe your wedding ceremony is about the bride and groom, not the guests or the officiant I believe that almost anything goes when it comes to the genre or feel of your ceremony..so be creative! MY GOALS To create and deliver an intimate and personal ceremony There are many choices and options for your ceremony It is important that you, the couple, make these choices. This allows you the greatest level of control in the actual content spoken at your ceremony, and therefore the greatest level of comfort. To create and deliver a ceremony with great passion Great wedding ceremonies are great because of passion Passionis reflected in communication skills, in a desire for excellence, and in a belief in the importance and value of great relationships. I love giving the best of myself to couples who are not only passionate for each other, but also passionate about my role in their ceremony, To create and deliver a ceremony with the utmost professionalism I believe in professionalism at every level. From dress, to communication, to collaboration with other wedding service providers, you're in good hands. MY PHILOSOPHY I believe your ceremony should be a real, authentic celebration, not something simply tolerated I believe that your ceremony should reflect your passions and style, not mine or your parents I believe that your ceremony should focus on your love and relationship as best friends. I believe your ceremony should be a celebration of your relationship, not a promotion of religion. I believe your wedding ceremony is about the bride and groom, not the guests or the officiant I believe that almost anything goes when it comes to the genre or feel of your ceremony..so be creative! MY GOALS To create and deliver an intimate and personal ceremony There are many choices and options for your ceremony It is important that you, the couple, make these choices. This allows you the greatest level of control in the actual content spoken at your ceremony, and therefore the greatest level of comfort. To create and deliver a ceremony with great passion Great wedding ceremonies are great because of passion Passionis reflected in communication skills, in a desire for excellence, and in a belief in the importance and value of great relationships. I love giving the best of myself to couples who are not only passionate for each other, but also passionate about my role in their ceremony, To create and deliver a ceremony with the utmost professionalism I believe in professionalism at every level. From dress, to communication, to collaboration with other wedding service providers, you're in good hands.