Question: Mark M . Upp has just been fired as the university bookstore manager for setting prices too low ( only 2 0 percent above suggested

Mark M. Upp has just been fired as the university bookstore manager for setting prices too low(only 20 percent above suggested retail). He is considering opening a competing bookstore near the campus, and he has begun an analysis of the situation. There are two possible sites under consideration. One is relatively small(Site 1), while the other is large(Site 2). If he opens at Site 1 and demand is high, he will generate a profit of $50,000. If demand is low, he will lose $10,000. If he opens at Site 2 and demand is high, he will generate a profit of $80,000, but he will lose $30,000 if demand is low. He also has the option of not opening either. He believes that there is a 50 percent chance that demand will be high. Mark can purchase a market research for $2,000. The probability of high demand given favorable research results is 0.8. The probability of high demand given unfavorable research results is 0.1. There is a 60 percent chance that the research results will be favorable.
Based on case1, what is the prior probability of two state of natures?
A.
P(demand high)=0.5, P(demand low)=0.5
B.
P(demand high)=0.8, P(demand low)=0.2
C.
P(demand high)=0.6, P(demand low)=0.4
D.
P(demand high)=0.1, P(demand low)=0.9
E.
None of the above

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