Mark the following question as true or false, if false explain why

2. Cash on cash returns are preferred when measuring returns for illiquid investments since it accounts for the time value money over a longer duration of time 3. A startup cannot raise capital without a lead investor 4. As discussed in class and in the Venture Deals book, cost and potential for growth are the two most important factors when running financial models 5. The IRR is the discount rate that makes the NPV of future cash flows equal to 0 6. Usually, a longer no shop clause favors the seller 7. Logo churn, or churn compares the amount of revenue that a company brings each year from the previous year's existing clients 8. Net Dollar Retention cannot be lower than logo retention 9. In a KISS, the liquidity preference is 1X 10. A net negative burn rate means you are spending less money than you are taking in via fundraising or revenue generation through sales