Market Capitalization:

Question 13 options:

	Is the same thing as EBITDA -- Earnings Before Income Tax, Depreciation, And Amortization.
	is the value of a firm calculated by multiplying the share price by the number of shares.
	Is the same as net profits.
	Is the same thing as a public company's stock price.

Which of the following statements is true?

Question 14 options:

	Firms that move early may get a jump start on the creation of key assets -- e.g., network effects, brand, scale, and financial resources.
	Fragmented markets are not well-suited for rollup in electronic marketplaces.
	Disintermediation and channel-extending intermediaries such as sharing economy exchanges are synonymous in their approach.
	Virality increases advertising and customer acquisition costs.

Which of the following statements is false?

Question 17 options:

	Profits from Google's ad business helps provide Google with the financial stamina it needs to engage in higher risk activities that many others in the industry would be reluctant to engage in.
	Google's corporate policy of "20% Time" is used as a lever to help drive innovative thinking in the company.
	Google's acquisition of Motorola remains an invaluable part of Google's go-forward business strategy.
	Google has evolved into Alphabet, a diverse holding company investing in a wide-ranging array of potentially high-impact endeavors.

Crowdsourcing:

Question 20 options:

	The assertion on the part of Mark Zuckerberg that Internet access is a "human right".
	Taking a job traditionally performed by a designated agent (usually an employee), and outsourcing it to an undefined, generally large group of people in the form of an open call.
	Adapting products and services for different languages and regional differences.
	Concerns that arise regarding advertisements that run near offensive material, embarrassing an advertiser and/or degrading their products or brands.

Which of the following statements is false?

Question 21 options:

	Larry Page and Sergey Brin are co-CEO's of Google.
	Online advertising represents the only advertising category that, over the last several years, has consistently trended with positive growth.
	Google earns more total advertising revenue than any other firm, online or off.
	Google ranks as one of the world's strongest brands, and it is consistently one of the most profitable firms in the USA.