Market Entry Strategy Analysis (MESA) ICELAND

Objective: The fourth phase of the project requires you to develop a Market Entry Strategy Analysis (MESA) for the country in which you will introduce the M-box. The end result of this module should be a report containing a strong managerial component that is theoretically actionable by management.

Requirements: Your task is to apply critical thinking skills and creative abilities to formulate a fully-fledged market entry strategy. You should incorporate knowledge gained from the earlier MIR and BEAR modules, thereby adding depth to your proposed strategy. Specifically, you must complete a series of detailed and complex questions on the country market you are researching.

Sources: You can once again access the sources in previous modules but are encouraged to seek additional sources.

MESA Module Questions: 1. Challenges Please gather the MIR and BEAR reports your group produced earlier. What do you see as the greatest challenges for marketing the M-box in Iceland within each of the following categories? Demographics Government Physical infrastructure Economics Communications infrastructure