68. Market intelligence is a fundamental building block in developing an appropriate and

    effective market-orientation strategy. o A) True

    o B) False

69. 71) Which of the following could be seen as an example of the Product-Oriented market

    orientation organization? o A) Ben and Jerrys Ice Cream o B) Facebook o C) Chevrolet o D) All of the above o E) Answer choices A and B

70. 72) Which of the following are important considerations for implementing (or not) a CSR campaign for a client?

o A) The fit of the chosen campaign subject with the image, values, and traditions of the brand.

o B) The estimated financial costs of the CSR campaign. o C) The strategy for assessing the impact of the CSR campaign. o D) All of the above. o E) None of the above.

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Winter 2021

73. 73) The Public Information Model of public relations is about one-way mass-media disseminated information that is aligned with the journalistic ideals of accuracy, completeness, and disclosure.

    o A) True

    o B) False

74. 74) The French Revolution is fundamentally connected with the development of public

    opinion as we think about it today. o A) True

    o B) False