market is shampoo.

pleae answer all bullet points preferably full sentences

no refrences needed

IDENTIFY AND DESCRIBE THE WAYS THE MARKET IS/CAN BE SEGMENTED (20 MARKS) You will be expected to identify and describe the key segments in your chosen market. To do this you may start by identifying the key brands within your market and consider who they are targeted at (e.g. Head and Shoulders in the shampoo market, targeted at people with dandruff). Segmentation is defined by the core text book as the identification of individuals or organisations with similar characteristics that have significant implications for the determination of marketing strategy. You will also need to make reference to the segmentation bases discussed in lectures/tutorials/texts