1. 
   

Market perception of a firm's underlying assets exhibits a wide range. Is there a Market-to-Book ratio that is too high or too low? Which company would you feel most comfortable lending to and why?

1. Read the Discussion Guidelines.
2. For the firms identified below, retrieve each Price/Book measure from the Valuation screen in Yahoo! Finance. Examine its current level and historical trend.
   • Clorox Company: CLXLinks to an external site.

https://finance.yahoo.com/quote/CLX/key-statistics?p=CLX&guccounter=1

• CVS Health Corporation: CVSLinks to an external site.

https://finance.yahoo.com/quote/CVS/key-statistics?p=CVS

Note: Yahoo's Price/Book measure is third from the bottom, Price/Book (mrq).

**answer these questions**