Question: Market research indicates that the average length a current print edition subscriber will continue subscribing is only 1 6 months if they choose to also
Market research indicates that the average length a current print edition subscriber will continue subscribing is only months if they choose to also purchase the online subscription. Under these assumptions, what is the expected year CLV for a print edition subscriber who chooses to also subscribe to the online version? Note: presume they continue for all years with the online version
tutorial calculator dollars $
PS
CALCULATED VARIABLES:
both $
online $
print $
margin $
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