Market Segment

A market segment can be defined as:

Question $2$Answer

a$.$

A grouping that describes the share of the market revenue controlled by an organisation.

b$.$

A grouping that describes firms that are related based on their "primary" business activity

c$.$

A grouping that describes the different sectors within which an organisation might provide products and services to prospective buyers.

d$.$

A grouping that describes prospective buyers with common needs and demands, who respond similarly to a marketing action.