Question: Market Segmentation ( 1 0 marks ) Choose a product ( goods / service ) from your company, preferably in which you have a role

Market Segmentation (10 marks)
Choose a product (goods / service) from your company, preferably in which you have a role to play. Segment the entire market using an appropriate primary segmentation variable w.r.t. to the selected product. What other descriptive variables will you choose to further describe the segment?

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