Market Segmentation & Buyer Behavior $($Chapter $5$ & $6)$

Describe a commercial or advertisement that heavily influenced your decision to buy a product or service. Include a link to the commercial or advertisement.

Answer the following questions about the commercial or ad you chose:

What aspects of that commercial or advertisement captured your interest and made you feel the product $($or service$)$ is right for you?

How does the product $($or service$)$ satisfy specific emotional needs or attitudes? Incorporate buyer behavior content in your response.

Write a description of the target market for the product or service using demographic, psychographic, geographic and other segmentation variables.