Market segmentation involves aggregating prospective buyers into groups that

$$ and will respond similarly to a marketing action.

respond differently to competitor's messages

will become stakeholders of the organization

have similar thinking styles

will become loyal customers

have common needs

The primary focus of Zappos' market segmentation strategy is to sell

all types of shoes, accessories, and clothing to department and fashion discount stores for reasonable prices.

shoes and other products to people who will buy them online and like to use mobile technology

Spanish novelties and accessories to organizations that typically resell them $*$

a wide selection of leather shoes and boots to high$-$end retailers

shoes in its own retail stores to those who prefer face$-$to$-$face interaction