Question: Market segmentation involves aggregating prospective buyers into groups that have common needs and will: Multiple Choice possess the same attitudes. be open to marketing research.

Market segmentation involves aggregating prospective buyers into groups that have common needs and will:
Multiple Choice
possess the same attitudes.
be open to marketing research.
respond similarly to a marketing action.
have access to the products.
match well with the firm's proposed product differentiation strategies.
Market segmentation involves aggregating prospective buyers into groups that have common

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