Market segmentation involves separating buyers $($current or potential customers$)$ into groups that have a common need and respond similarly to a company's marketing action $(4$ P$\text{'}$s of marketing$).$ Pick a company and describe how you would recommend that company segment its customers. Explain either the company's B$2$B or B$2$C markets or both. State which market$($s$)($B$2$B or B$2$C or both$)$ you are segmenting.