Question: Market segmentation is: A) maximizing heterogeneity between the segments, and minimzing the heterogeneity within a segment B) identifying customers based on common characteristics C) minimizing

Market segmentation is:

A) maximizing heterogeneity between the segments, and minimzing the heterogeneity within a segment

B) identifying customers based on common characteristics

C) minimizing the heterogeneity between the segments, and maximizing the heterogeneity within a segment

D) A and B

E) B and C

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

With the approval of the project this week, we must quickly break ground on the construction and finish the design and begin development. Before rushing into these activities, it is important to take...

Q:

Please complete the discussion questions on page 154. Thanks 13 Revenue Management in Visitor Attractions: A Case Study of the EcoTech Centre, Swaffham, Norfolk Julian Hoseason INTRODUCTION Visitor...

Q:

Case study: Customer Segmentation in the Charter Bus Industry by By Gabriela Lelo de Larrea and Amy Gregory The charter bus industry This case study describes how ESCOT Bus Lines, a charter bus...

Q:

MARKETING MANAGEMENT 1.1) An explanation of the two types of consumption specific segmentation bases. Support your answer with practical examples. (8 marks ) 1.5) Use pages 63-64 in your textbook as...

Q:

please answer from the notes below no outside answer 3 Explain fully marketing segmentation including the bases for segmentation. Explain fully marketing sizing, market targeting, and market niche....

Q:

Outline: Introduction: Understanding the lmportance of the Marketing Process Practice Activities: 1. Identifying Market Segments A Closer Look. Voluntrip-Traveling for a Cause 2. Identifying a Target...

Q:

What are the basic segment reporting requirements under US GAAP, and would you say they favor those stakeholders who prefer more or who prefer less disclosure? Reference: Please use Segment reporting...

Q:

What are the basic segment reporting requirements under US GAAP, and would you say they favor those stakeholders who prefer more or who prefer less disclosure? Reference: Please use Segment reporting...

Q:

Pivotal Role of Customer Relationship Management The term CRM means very different things in different circumstances, a consequence of the rapid evolution and development of this approach to managing...

Q:

Marketing Segmentation, Targeting, and Positioning (STP) In order to be an effective and efficient business, firms should seek out their target customer market. A good understanding of the principles...

Q:

These are your financial statements for the year ending today: BALANCE SHEET Accounts Payable Accruals Notes Payable Total Current Liabilities Cash Receivables Inventories Total Current Assets Net...

Q:

Antibiotics such as tetracycline, streptomycin, and bacitracin are small organic molecules that are synthesized by particular species of bacteria. Microbiologists have hypothesized that the reason...

Q:

3 . Which of the following material events occurring after the balance sheet date, but before the end of audit fieldwork, would require an adjustment to the financial statements? Please add checkmark...

Q:

When older adults have difficulty with transportation and communication, or may be reluctant to request needed assistance to which they are entitled, they may be in need of: Group of answer choices...