Market segmentation is BEST described as$\_\_\_\_\_\_\_.$

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Part $1$

A$.$

the process of$$ fixing, adapting, and communicating the nature of the product itself

B$.$

creating features or images that make a product different from existing products in order to attract customers

C$.$

the study of$$ customers' needs and wants and how best to meet those needs and wants

D$.$

identifying the planned marketing activities that a business will use to achieve its marketing goals

E$.$

dividing a broader market into subsets of customer types having similar$$ needs, interests, and priorities