Market segmentation is so helpful to strategy implementation firstly because of its ability to not trust group every consumer and as a potential buyer. Rather, market segmentation helps to break down customers into different segments based on location, income, gender, and more. Understanding these segments can help companies not only understand which regions of different countries they should break into, but also how to differentiate their products in order to be more appealing to certain groups "Marketing segmentation allows management to focus on certain demographics or customers. Instead of trying to promote products to the entire market, marketing segmentation allows a focused, precise approach that often costs less compared to a broad reach approach" (Tarver, 2023). A perfect yet oversimplified example of this would be looking at any car company. They do not simply have one car to purchase for every single consumer. Instead, there are many different styles of cars that every brand has to offer, and each of those comes with different engine sizes and different specifications to individually fit the different markets the customers have been segmented into. Along with creating different products for different markets, using market segmentation also helps companies create successful marketing campaigns that appeal to many different audiences, here by attracting large groups of different people around the world rather than just one singular market. Lastly, because of the increased diversity in marketing campaigns used by companies who heavily influenced by market segmentation, the direct and personal approaches of marketing team is resonates with a lot of customers and builds a sense of inclusion, community and belonging. This will overall increase the potential for brand loyalty thanks to market segmentation.

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