Market Segmentation & Targeting Assignment

Shown below is an example of market segmenting and target market for J$.$ Crew Group. Explain Under Armour's $($i$.$e$.,$ sports clothing and accessories company$)$ segmentation and targeting strategy for each of the following eategories.

Age

J$.$ Crew Group targets its clothing and apparel towards $18-35$ year olds.

Income

Targeted income level tends to be upper$-$middle class and higher.

Race

Clothing and apparel is geared towards the white$/$Caucasian segment of the population.

Gender

Males and females are both targeted, with a slightly greater emphasis on the female consumer.

Family Life Cycle

Appeals to the bachelor, single woman, working mother$/$father$,$ and the family with children.

Region

Large populated areas and locations where income levels are high, such as New York, Los Angeles, San Francisco, Chicago, Dallas, and other metropolis' are targeted because of the abundance of people $($J$.$ Crew, $2001).$ Low populated, rural areas of the country are not targeted as part of the product market.

Lifestyle

An active, yet working lifestyle is targeted.

Attitude

A carefree attitude is targeted, yet maintaining a serious disposition.