Market Structure v ED190f20 CORCERN CABLE: CONCERN'S CABLE SUPPLIES CABLE ACCESS TO ALL LOCAL RESIDENTS. IT WAS A VERY EXPENSIVE BUSINESS TO START. THE ENTREPRENUER WHO STARTED CORCEN'S CABLE AND HAD PROVIDE UNDERGROUND WIRE FOR ENTIRE COMMUNITY. OTHER COMPANIES TRIED TO COMPETE, BUT THE START-UP COST WERE SIMPLY TOO HIGH \\ i t l \\ I D \" \\\\'\\ ll D IPRAA PERFECT PICTURE CAMERAS: PERFECT PICTURE CAMERA IS A NATIONAL CAMERA COMPANY. IT COMPETES WITH COUPLE OF OTHER NATIONAL COMPANIES. IN ORDER TO GAIN AN UPPER HAND IN THE MARKET, PERFECT CAMERA AS DIFFERENTIATED ITS CAMERA BY INCLUDING AN AUTOMATIC FOCUS AND FLASH. PERFECT PICTURE CAMERA HAS ABILITY TO RAISE ITS PRICE BECAUSE OF THE UNIQUE FEATURES. HOWEVER FEDERAL REGULATIONS ARE ALWAYS WATCHING THE COMPANY TO ENSURE THAT NO COLLUSION OCCURS WITH OTHER CAMERA COMPANIES. RUBRICS: l 1. Content expressed through comprehensiveness of answers - 60% 2. Clarity and organization of thought - 20% 3. Adequacy of answers and ability to follow instructions 20% 7:; J 4 a 'i -1 .- 4 a 4 a 5 a- J a - .- 4 '4 41 'i . -1 4 a a 1 Market Structure v POWER POWER ACTIVITY 2 ANALIZATION 0F MARKET STRUCTURE HEALTHY AND HEARTY SOUPS: HEALTHY AND HEART SOUPS PRODUCES A VARIETY OF SOUPS. THERE IS CONSIDERABLE COMPETITION IN THE SOUP MARKET. HOWEVER, HEALTHY AND HEARTY SOUPS HAS SPENT SEVERAL MILLION DOLLARS ON ' ADVERTISING CAMPAIGN TO CONVINCE CONSUMER THAT THEIR SOUPS ARE HEALTIER THAN ALL OTHER SOUPS. BECAUSE OF THIS ADVERTISING, HEALTHY AND HEARTY SOUPS CHARGES A HIGHER PRICE THAN OTHER SOUPS ON THE MARKET 2.7-? 4 4 '. . ,1 4 g a ERIC'S SALMON SUPLIER: ERIC'S SALMON SUPPLIER SELLS FRESH SALMON TO LOCAL SEAFOODS RESTAURANT. EVERY MORNING ERIC SAILS OUT TO SEA TO CATCH SALMON AND EACH AFTERNOON HE RETURNS TO SELL HIS CATCH T0 LOCAL RESTAURANTS. THERE ARE HUNDREDS OF OTHER FISHERS CATCHING AND SELLING SALMON. BECAUSE THE SALMON 0F ERIC CATCHES IS JUST LIKE THE SALMON CAUGHT BY OTHER FISHERS, HE CAN'T RISE THE PRICES. CORCERN CABLE: CONCERN'S CABLE SUPPLIES CABLE ACCESS TO ALL 21/\": LOCAL RESIDENTS. IT WAS A VERY EXPENSIVE BUSINESS TO START. 4 THE ENTREPRENUER WHO STARTED CORCEN'S CABLE AND HAD \"'1 PROVIDE UNDERGROUND WIRE FOR ENTIRE COMMUNITY. OTHER :1 COMPANIES TRIED TO COMPETE, BUT THE START-UP COST WERE \" SIMPLY TOO HIGH