Question: Marketers at Bulk Express were tasked with developing a marketing research report. They wanted to use the marketing research process as their guide. Which of

Marketers at Bulk Express were tasked with developing a marketing research report. They wanted to use the marketing research process as their guide. Which of the following would be the first task they need to complete when using the marketing research process?

Analyze the data

Plan the research process

Collect the primary data

Identify and formulate the problem

/

opportunity

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