Question: Marketers can identify key trends such as the growing popularity of personal shoppers, the increasing emphasis on reuse rather than disposal of products and resources,

Marketers can identify key trends such as the growing popularity of personal shoppers, the increasing emphasis on reuse rather than disposal of products and resources, and the importance of new e-commerce purchasing alternatives by conducting
Multiple Choice
an environmental scan.
a trend analysis.
a threat assessment.
primary research.
an organizational inquiry.

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