Question: Marketers can obtain needed information from internal data, marketing intelligence, and marketing research. Briefly explain what is meant by each of these approaches, and for

Marketers can obtain needed information from internal data, marketing intelligence, and marketing research. Briefly explain what is meant by each of these approaches, and for each of them give a specific example of information that you could gather that would help you to develop marketing strategies for an independent ice cream shop that you have been operating for three years near Concordia Universitys Loyola Campus. (For the purposes of this question, pretend that the coronavirus pandemic never happened.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

1 Briefly compare the three different types of research approaches used for gathering primary data? 2 Describe the components of a marketing information system (MIS), and list its three main...

1- Marketers can obtain needed information from internal data, marketing intelligence, and marketing research. Explain some common sources for each of these? 2- A consumer's behavior is influenced by...

Marketers can obtain needed information from internal data , marketing intelligence, and marketing research. Explain some common sources for each of these

case study- MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHT Primary data consist of information gathered for the special research plan which consist of Ethnographic research, observational...

1 5 ) When developing market information, marketers can obtain needed information from internal data, external data, marketing intelligence and marketing research. a . True b . False

Marketers can obtain needed information from: Internal data bases. Competitive marketing intelligence. Marketing research. Customer data bases. All the above

Purpose The purpose of this assignment is to compare key types of marketing information including internal data, competitive intelligence, and marketing research and how they influence the marketing...

The owners of Hexoskin want to obtain insights about potential consumers in the marketplace. 1. Out of the three ways to obtain needed information (internal databases, competitive marketing...

A landing gear system has repetitive stresses placed on it twice a day a result of landings. The probability of a failure during landing is 0.0028. Determine the reliability of the landing gear...

On November 19, Hoover Motor Express Company sent to Clements Paper Company a written offer to purchase certain real estate. Sometime in December, Clements authorized Williams to accept. Williams,...

Because convertibility is a desirable feature for investors, convertible bonds tend to offer a higher return than nonconvertible bonds. Question content area bottom Part 1 True False

When older adults have difficulty with transportation and communication, or may be reluctant to request needed assistance to which they are entitled, they may be in need of: Group of answer choices...