Marketers continue to find changes in what their customers demand or expect and adapt their product and service offerings accordingly. A good marketer can identify potential opportunities by paying close attention to customer needs and continuously monitoring the business environment in which the company operates. This activity is important because marketers must be continuously aware of changes in the marketing environment that might affect their business and product offerings.

The goal of this activity is to demonstrate your understanding of the marketing environment and the forces that drive it$.$