Marketers define customer value as

Multiple Choice

being able to sell products that generate little to no customer returns or complaints.

the ability to provide a product at the lowest possible price after covering all production expenses.

providing a product or a service to a customer such that the customer will purchase that same product or service again in the future.

the perceived benefits, both monetary and nonmonetary, that customers receive from a product compared with the cost associated with obtaining it$.$

selling a product regardless of whether or not it meets a customer's needs and$/$or wants.