Question: Marketers define customer value as providing a product at the lowest possible price after covering all production expenses selling a product regardless of whether or
Marketers define customer value as
providing a product at the lowest possible price after covering all production expenses
selling a product regardless of whether or not it meets a customer's needs andor wants
the perceived benefits, both monetary and nonmonetary, that customers receive from a product compared to the cost associated with obtaining it
selling products that generate the least amount of customer returns or complaints
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