Marketers like to conduct surveys to better understand their customer base. How accurate do you think surveys are? Think about a survey ad you saw or a survey you were obligated to take at school, work, etc., and state your opinion on this, especially if such surveys are anonymous or not?. 

 Read about the The Consumer buying decision model in your book which lists key purchasing decision processes.

Define Post Purchase Evaluation and why it is critical.

Explain why a business really needs to follow up on the last step the "Post Purchase Evaluation."

Answer rating: 100% (QA)

Surveys can provide valuable insights into customer preferences but their accuracy can vary dependin... View the full answer