Question: Marketers look for ways that customer interactions through technology could strengthen connections between the customers and the brand, and vice versa. technology could be avoided,

Marketers look for ways that customer interactions through technology could strengthen connections between the customers and the brand, and vice versa. technology could be avoided, so they can avoid the risk of negative feedback on public platforms two

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way communication could be manipulated for the benefit of the brand. two

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way communication could be measured since that is the biggest challenge associated with online marketing.

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