Question: Marketers may adapt various methods to collect primary data. Mail survey Telephone interview Focus group interview Online survey Experimental research Face-to-face interview Observations What is/are

Marketers may adapt various methods to collect primary data.

  • Mail survey
  • Telephone interview
  • Focus group interview
  • Online survey
  • Experimental research

  • Face-to-face interview
  • Observations

What is/are appropriate data collection method/s for each of the following research questions?

  1. How do Vietnamese customers educate their kids?

  1. What is the opinion of Canada consumers toward a Chrysler advertisement that questions the quality of Japanese cars?

  1. How many people in Singapore and Sweden currently live in apartments?

  1. How do Chinese customers view that Starbucks new increased pricing strategy?

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