Question: Marketers may segment the market using any base or variable, if the segment meets four key criteria. All of the following apply in this case,

Marketers may segment the market using any base or variable, if the segment meets four key criteria. All of the following apply in this case, Except:
A.
The segment is measurable
B.
The segment is actionable
C.
The segment is identifiable
D.
The segment is stable
E.
All of the above are correct

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