Question: Marketers must define a ___________________, which is a specific market segment they choose to focus their attention on. They include this in their marketing plans

Marketers must define a ___________________, which is a specific market segment they choose to focus their attention on. They include this in their marketing plans and efforts towards fulfilling their goals.

a.

market convergence
b.

social networks
c.

value chain
d.

target market
e.

subculture

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