Question: Marketers must keep a close eye on the always changing external environment to keep up with trends, take advantage of opportunities and mitigate potential threats.

Marketers must keep a close eye on the always changing external environment to keep up with trends, take advantage of opportunities and mitigate potential threats.

Using the six (6) factors of the Marketing Environment, explain how the COVID-19 pandemic has affected your favorite small business (restaurant, retail shop, fitness facility, etc.).

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