Question: Marketers must pay attention to changes in the social - cultural environment in order to send effective marketing messages to their target market. Social -
Marketers must pay attention to changes in the socialcultural environment in order to send effective marketing messages to their target market. Socialcultural changes occur incrementally, making it easy to miss the shift until it is fully integrated. These can include a change in population characteristics such as age, gender, ethnicity, income, education, and marital and parental status. The degree to which these changes take place determines the amount of diversity present in a particular market, which, in turn results in different consumer buying behaviors. Cultural values affect the way people think about and make purchases, and largely result from one's family. Consumerism is a movement to protect consumers' rights, whose values can be heard from individuals, organizations, or groups.
Which of the following statements provides a correct example of consumerism?
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Consumers have shifted back to cooking meals together as a form of socializing, but still crave convenience, so some companies are offering direct mail meal prep boxes.
A company decides to offer an allnatural, locally sourced, organic version of their most popular product offerings due to a change in consumer preferences and demand.
As more people migrate to the United States from other countries, some marketers are shifting their product offerings and marketing messages to appeal to the values of new consumers.
A company decides to make a sponsorship deal with a popular older celebrity in order to appeal to the aging of its consumers.
A snack and beverage company is reacting to consumer complaints about high sugar content in their products.
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