Marketers need to understand how consumer needs and motivations impact purchase for several reasons, including:

The development of marketing communications that convey a functional or emotional value proposition that is aligned

with fulfilling the need consumers have identified and are trying to fulfill

All of these are correct

The development of new products, features, experiences, and wholescale innovation that can better meet consumers'

goals

The timely launch of those marketing communications so that consumers see those messages as they are discovering the

needs, wants, and tensions to be fulfilled or alleviated