Question: Marketers often control the message, the medium, and the response. Marketers cannot customize their products per the needs of specific groups of consumers. It relies
Marketers often control the message, the medium, and the response.
Marketers cannot customize their products per the needs of specific groups of consumers.
It relies on usergenerated content on websites to assist consumers with purchases.
It cannot offer consumers the scope of information needed to make knowledgeable decisions on purchases and services.
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