Question: Marketers often create a unified impression by displaying associated items together. For instance, consumers might perceive a table setting as elegant when the napkins, napkin
Marketers often create a unified impression by displaying associated items together. For instance, consumers might perceive a table setting as elegant when the napkins, napkin holders, wine goblets, silverware, dishes, and serving bowls are cleverly arranged together. Such a perception of elegance on the part of the consumer is due to the concept of
a grouping
b need for closure
c figure and ground
d subliminal perception
e none of the above
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