Question: Marketers often create a unified impression by displaying associated items together. For instance, consumers might perceive a table setting as elegant when the napkins, napkin

Marketers often create a unified impression by displaying associated items together. For instance, consumers might perceive a table setting as elegant when the napkins, napkin holders, wine goblets, silverware, dishes, and serving bowls are cleverly arranged together. Such a perception of elegance on the part of the consumer is due to the concept of
a. grouping
b. need for closure
c. figure and ground
d. subliminal perception
e. none of the above

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