Marketers often study $q,$ the processes used and the factors that influence the consumer when making purchase decisions. $q,$

consumerism

business buying behavior

psychographics

perceptual mapping

consumer behavior

Question $2$

$4$ pts

The steps of the consumer decision$-$making process in order are:

problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior

problem recognition, alternative aggregation, reevaluation, purchase decision, postpurchase behavior

information search, need positioning, evaluation of alternatives, product trial, purchase decision, postpurchase satisfaction

need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behavior

need positioning, alternative aggregation and divestment, purchase decision, postpurchase

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