Question: Marketers sometimes target products to a specific age group. Various age groups have names attached them such as Generation X. Match the descriptions with the

Marketers sometimes target products to a specific age group. Various age groups have names attached them such as Generation X. Match the descriptions with the proper age group/cohort. Have huge spending power, with many starting to retire 1. Generation z Known by some as the overlooked generation, this group are responsible for many culture changing products . Digital Natives who expect brands to engage with them in two-way digital conversations 2. Generation Y 3. Generation X 2 Generation Y Digital Natives who expect brands to engage with them in two-way digital conversations 3. Generation X 4. Baby Boomers Have a number of needs such as experimentation, belonging, independence and looking for approval from others 5. The Youth Market Hopeful about the future; maintaining a positive outlook on life

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