Marketers usually introduce a new offering to the market using a market penetration or a market

skimming pricing strategy$$ a situation not clear for the new brand.

Fully examine the two market$-$entry pricing strategies and advise Shoprite Holdings

management if the UNIQ brand adopted any one of the two strategies.

Comment: Students were able to discuss the two market pricing strategies well but most of them could

not attain full marks because they could not provide conditions under which skimming pricing strategy

excel.

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