Question: Marketers would be most likely to use ________ to come up with ideas for new strategies and opportunities or to get a better understanding of

Marketers would be most likely to use ________ to come up with ideas for new strategies and opportunities or to get a better understanding of a problem they are currently experiencing with a product.

a. causal research

b. exploratory research

c. experimental research

d. predictive technology

e. experiential research

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